Brand Culture

JIEFANG POWER BRAND ARCHITECTURE

Jiefang Power implements the product brand and element brand structure model driven by the corporate brand. The brand structure is concise, has a certain degree of extensibility, is easy to manage and spread, and matches the overall strategy and brand goals of the business unit.

JIEFANG POWER BRAND ARCHITECTURE

JIEFANG POWER BRAND CORE VALUE SYSTEM

The core value system of the Jiefang Power brand includes five parts: brand positioning, brand mission, brand vision, brand value, and brand declaration.

01. Brand positioning

02. Brand mission

03. Brand vision

04. Brand value

05. Brand declaration

01. Brand positioning

Brand positioning

02. Brand mission

Brand mission

03. Brand vision

Brand vision

04. Brand value

Brand value

05. Brand declaration

Brand declaration

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