Jiefang Power strives to win the market

Since the beginning of this year, all overseas personnel of the Powertrain Division have taken "everything for winning" as their goal and have gone all out to run projects and expand markets. They have strived to be the first in practical work. In the first half of the year, the overseas export sales of engines reached 38,000 units, of which 21,000 units were exported to the FAW market, an increase of more than 13% year-on-year.

Accelerate the construction of the marketing system

Since the beginning of this year, the division has continued to accelerate the development of overseas service outlets, adding new outlets in Tanzania, Indonesia, and Peru, forming an overseas marketing and after-sales support system with 7 major overseas offices and a total of 16 outlets.

Adhering to the customer-centric approach, the division's marketing, technology, quality and other dedicated lines work together and organize teams to go to Indonesia and other countries to collect market information and solve quality problems and have carried out many cooperative communications and technical support with major customers such as Vietnam, Chile, and Thailand, to ensure the smooth development of product development and delivery, and win the trust of customers with professionalism and dedication.

At the same time, the Overseas Marketing Department invited overseas dealers, users and potential users in key areas such as Vietnam, Chile, Thailand and Indonesia to visit the business department four times so that they can have a more comprehensive and in-depth understanding of the company and product strength, and strengthen their confidence in long-term cooperation and choosing Jiefang Power.

Continuously improve strategic market share

Overseas personnel keep a close eye on the strategic market of Jiefang and the business department, focus on improving customer value, carefully provide full-process support, speed up market response, and continuously improve Jiefang Power's market share.

In Vietnam, the Overseas Marketing Department organized R&D, quality assurance and other related departments to work together to support Vietnam's registration and inspection work. In the first half of the year, the bench registration and inspection of 5 Euro IV diesel engines was completed, and the registration and inspection pass rate continued to remain at 100%, leading the registration and inspection pass rate of other domestic brands of 80%, winning the praise and trust of FAW Vietnam Import and Export Company, and improving Jiefang Power's reputation in the Vietnamese market.

As of June, Jiefang Power's orders for Jiefang vehicles in Vietnam increased by nearly 40% year-on-year, among which the 6DM2 equipped with JH6 tractors and the 6DLD equipped with Hanwei tractors were widely praised by the market.

In South Africa, Jiefang Power has won deep recognition from local users with its comprehensive advantages in products, services, and networks. Its sales in the first half of the year reached nearly 3,000 units, an increase of 86% year-on-year.

The stationed personnel also further focused on market demand and jointly released the new product plan of JH6 automatic transmission with 460 horsepower and 550 horsepower equipped with 6DM3 engine in March with FAW South Africa, further broadening the product series. At present, the 460 horsepower prototype has been prepared for road testing, and the 500 horsepower model is under intensive design.

Accelerate the development of new markets

Aiming at the gap of Jiefang Power in the light truck market in Peru, the staff of the South American office strengthened cooperation with Uruguayan dealers, cooperated with Jiefang Overseas to explain the advantages of Jiefang Power engine supporting complete vehicles to customers on the front line of the market, and used professional skills to help customers solve related technical and service problems. They successfully signed an order for 30 CA4DB1 engines, which were successfully delivered in June 2024.

At the same time, in view of the Peruvian heavy truck traction market, the staff of Jiefang Overseas successfully obtained an order for 16 JH6 prototypes equipped with Aowei 13L engines, achieving a breakthrough from zero.

In the Indonesian market, overseas personnel actively competed, integrated the overseas product line of Jiefang to understand the market further, launched a truck equipped with the Aowei CA6DL2 9L engine and promptly carried out market promotion and service work, which won user recognition. The sales volume from January to June exceeded 400 units.

At present, Jiefang Power has achieved good results in many fields, such as infrastructure projects, mineral development, and energy transportation in Indonesia. The total sales volume in the Indonesian market in the first half of the year reached 1,390 units, a year-on-year increase of 135%.

Facing the market, serving customers, thinking hard and doing well, overseas personnel are focusing on "customer satisfaction and business success," seeking new strategies and making surprising moves as a fighter, and accelerating the high-quality development of the business unit and Jiefang.